Hi, I’m Charlotte, a Social Media Marketing Manager specialising in Air BnB’s, short-term rentals and travel destinations and I absolutely love what I do.
Before moving into social media marketing, I spent over 7 years working in the travel and property industries, alongside more than 20 years in sales. So when I say I understand your business, I genuinely do.
I understand seasonality, guest expectations and the pressure of standing out in a competitive market. I know that beautiful imagery is important, but strategy is what fills calendars.
With a strong background in sales, I naturally focus on results. Every post, caption and campaign I create has a purpose: to build trust, spark interest and turn followers into paying guests. It’s never just about likes — it’s about bookings.
Let’s Work Together
If you’re ready to turn your social media into a powerful booking tool, I’d love to chat.
Whether you’re launching, growing or refreshing your brand, let’s have a friendly, no-pressure conversation about how I can help you increase visibility, drive enquiries and get fully booked.
Get in touch today — and let’s make your property the one guests can’t wait to experience.
My Approach
Social media shouldn’t feel random or overwhelming.
My approach focuses on creating a clear, consistent and strategic online presence that reflects your brand and connects with the right audience.
Rather than simply posting content, I focus on three key areas:
1. Understanding Your Brand
Every business has a unique voice and story.
I start by learning about your business, your audience, and your goals so your social media actually reflects who you are.
2. Strategic Content Creation
Content is created with intention — not just to fill a feed, but to build trust, encourage engagement, and keep your brand visible.
3. Consistency & Growth
Consistency is what turns social media into a powerful marketing tool.
Through regular posting, monitoring, and refinement, your presence continues to grow and strengthen over time.
The goal is simple:
To help your business show up consistently online, connect with the right audience, and turn social media into a source of new enquiries and bookings.
If you’re passionate about your property or destination but don’t have the time (or desire!) to manage social media strategically, that’s where I come in. I’ll take the pressure off, bring fresh ideas to the table and help you show up online in a way that feels authentic, professional and effective.